Staff reporter
The Cabinet has inaugurated a National committee for Zimbabwe preparation and participation for the Expo 2025 in Japan, Osaka.
Speaking during the sixth Cabinet Brief, Acting Minister of Information, Publicity and Broadcasting Services, Jenfan Muswere stated that a National Coordinating Committee had been tasked to oversee preparations for Expo 2025 in Japan.
“A National Coordinating Committee has been tasked to oversee preparations for Expo 2025 Osaka. The private sector is represented by the Confederation of Zimbabwe Industries (CZI), the Zimbabwe National Chamber of Commerce (ZNCC), Chamber of Mines of Zimbabwe, the Small and Medium Enterprises Association, and the Shipping and Forwarding Agents Association of Zimbabwe, among other business associations.
“Participants from the private sector are being encouraged to sponsor their participation, and to profile their investment projects, develop robust digital marketing platforms and enhance product and service visibility. A robust communication and publicity strategy will be developed to ensure adequate information dissemination and raise awareness of the Expo 2025 prior to, during and after the Expo,” said Minister Muswere.
Minister Muswere expressed that the Government was optimistic for further gains in marketing the country’s products at the international stage following successes made at the Expo 2020 in Dubai.
“After the highly successful Expo 2020 Dubai, Zimbabwe will participate at the Expo 2025 Osaka in Japan from 13 April to 13 October, 2025. The six months expo will run under the theme, “Designing Future Society for our Lives”, and is expected to attract approximately 28 million visitors. Government has appointed Mr. Allan Majuru, the Chief Executive Officer of ZimTrade as the Commissioner General for Expo 2025 Osaka,” said Minister Muswere.
Meanwhile, Minister Muswere explained how the country would use the opportunity to promote the Brand Zimbabwe campaign and showcase its social and cultural diversity to promote Zimbabwe’s trade and investment opportunities as well as tourist attractions to benchmark Zimbabwe’s innovations, products and processes against international best practices and to re-engage with the international community.
