Staff Reporter
Government has reaffirmed its commitment to fostering the growth of the tourism and hospitality industry, as a key driver in the nation’s vision tobecome an upper middle-income society by 2030.
The tourism sector registered remarkable growth in 2024, contributing an impressive 12 percent to the country’s GDP surpassing both the agriculture and mining sectors.
In a recent interview with the media following a visit to the Zimbabwe Staff College, Tourism and Hospitality Industry Minister, Barbara Rwodzi, outlinedGovernment’s robust measures designed to consolidate tourism as a top contributor to national prosperity.
Minister Rwodzi emphasized that the sector’s success is built on a comprehensive strategy that aligns with the country’s constitution, the President’s Vision 2030, and various supporting policies.
“We had an engagement with the staff of the Defence Forces where we explained the significance of the tourism industry in our economy.
“We shared detailed figures comparing 2023 with 2024, which clearly showed tourism as the leading contributor to our GDP at 12 percent. While agriculture was hit hard by climate change and prolonged droughts, and mining suffered from global price fluctuations, tourism emerged as a resilient pillar of growth,” Minister Rwodzi said.
The Minister also paid tribute to strategic partnerships and high-profile events that have elevated Zimbabwe’s status as a safe and attractive tourist destination.
“We are immensely grateful to the First Lady, the patron of our ministry, for her pivotal role in bringing UN Tourism to Zimbabwe. Hosting such a significant event has not only enhanced our global reputation but also shifted the perception of our country as a secure and appealing destination,” she noted.
This international endorsement has had a cascading effect on visitor numbers, turning what was traditionally a low season from January to March into a period of steady business.
Economic indicators from 2024 underline the sector’s rapid expansion. Tourism receipts increased to US$1.2 billion from US$1.16 billion the previous year, while investment in the industry also saw a boost, rising from US$172 million in 2023 to US$191 million in 2024. These figures highlight a growing confidence among both local and international investors in Zimbabwe’s potential as a tourism powerhouse.
Minister Rwodzi further explained that the Government is continuously fine-tuning its strategies toensure sustainable development.
“Our focus remains on diversifying tourism products, enhancing service delivery, and investing in infrastructure that meets global standards. This will ensure that Zimbabwe not only attracts more visitors but also delivers memorable experiences that encourage repeat visits,” she added.
In addition to boosting the economy, the expansion of the tourism sector is also creating numerous job opportunities and stimulating local communities. The Government’s commitment to integrating tourism with other sectors of the economy is a testament to its broader vision of inclusive and sustainable development.
As Zimbabwe continues to unlock the potential of its rich cultural and natural heritage, the tourism and hospitality industry stands as a beacon of progress. With targeted investments, strategic partnerships, and visionary leadership, Zimbabwe is well on its way to not only achieving its Vision 2030 goals but also setting a benchmark for tourism-driven economic transformation in Africa.
