Staff Reporter

Mashonaland Central Province has kicked off a domestic tourism festive season campaign to encourage citizens to explore local destinations, boosting revenue for Zimbabwe’s hospitality sector.
Speaking at the launch last Saturday at Mazowe Dam Resort, Tourism and Hospitality Industry Minister, Barbra Rwodzi emphasized the importance of reinvesting holiday spending in Zimbabwe’s tourism industry.

“Bonuses were released in November so that people can enjoy the festive season. However, instead of spending that money in Botswana, South Africa, or Dubai, we are urging citizens to visit local destinations like Kariba, Victoria Falls, and Mazowe. Every dollar spent here supports local businesses and creates jobs for our people,” she said.

Minister of State for Provincial Affairs and Devolution, Christopher Magomo called for accelerated development in the province.
“The campaign coincides with efforts to enhance tourism in Mashonaland Central Province under the Northern Tourism Corridor Initiative. The initiative aims to develop a vibrant corridor from Shamva through Guruve to Kanyemba on the Zambezi River.

To unlock Kanyemba’s tourism potential, we must prioritize accessible amenities and finalize the Kanyemba conceptual development plan,” he said.

A Mazowe Dam Resort representative who declined to be named highlighted the area’s unique offerings.
“Many visitors are discovering Mazowe for the first time. This destination has excellent facilities, including event venues and restaurants. We are proud to showcase what our Province has to offer,” said the official.

Running under the theme “Travel Zimbabwe,” the campaign encourages citizens to explore and support local tourism.

With the sector contributing over 5% to the national GDP, promoting domestic travel is key to sustaining growth and creating opportunities.
As Zimbabweans prepare for the festive season, the initiative underscores the value of celebrating the country’s rich and diverse attractions.