Staff Reporter
Zimbabwe’s key economic stakeholders have emphasized the importance of innovation, diversification, and market expansion to boost the nation’s export growth.
Speaking at the Zimbabwe Export Week, Industry and Commerce Minister Dr. Mangaliso Ndlovu underscored Government’s commitment to industrial development.
“Our aim is to consolidate gains in mining and agriculture through value addition. We want to realize greater value from our exports,” he said.
Minister Ndlovu also highlighted the approval of the Zimbabwe Industrial Reconstruction and Growth Plan, a transitional framework designed to align with Zimbabwe’s upcoming National Trade Strategy (NTS2).
“The plan seeks to restore export competitiveness by focusing on improving our standards and ensuring adherence to quality. Value- added exports have already shown a 3.4% increase, indicating positive momentum,” he added
Minister Ndlovu stressed the significance of the government’s efforts, particularly the engagement and re-engagement policy that has opened doors to new markets.
“Our exports rose to US$4.56 billion between January and August 2024, a 1.8% increase compared to the same period last year. The growth is attributed to gains in the horticulture sector and value-added exports, which grew by 5.2% and 2.3% respectively,” he noted
Bulawayo Provincial Affairs Minister Judith Ncube echoed similar sentiments, calling for the need to leverage the country’s unique resources.
“We must produce proudly Zimbabwean products for international markets. This is about enhancing the competitiveness of domestic companies through continuous innovation and skills development.Cluster development is very significant in fostering inclusivity across all provinces, urging industries to take advantage of new global market opportunities,” she added
ZimTrade CEO Allan Majuru outlined the strategic efforts being taken to support Zimbabwe’s exporters.
“We are working closely with universities and training centres to set up expert labs focusing on traditional foods, rock melons, and honey, among others,” he said.
Majuru further emphasized the importance of fair trade, stating, “Our focus on ESG (Environmental, Social, and Governance) excellence ensures that our companies benefit while adhering to international standards.”
The ZimTrade CEO also discussed the progress made in accessing new markets.
“We have participated in multiple trade fairs and missions abroad, and the reception has been positive. This diversification and branding strategy is helping us expand our export basket,” Majuru noted.
Meanwhile, the conference also highlighted the importance of transforming Zimbabwe’s exports through value addition, innovation, and international market engagement, as the nation works towards achieving its Vision 2030 goals.
