Staff Reporter
The recent appointment of the new Zimbabwe Broadcasting Corporation's (ZBC) new board led by Ms Helliate Rushwaya marks a pivotal moment in the nation's media landscape, signaling a positive trajectory ahead in the Second Republic.
The board comprises of seven members. Distinguished by its members' integrity, knowledge, expertise, and professionalism, the new Board is set to propel ZBC to new heights, in line with President Emmerson Mnangagwa’s philosophy encapsulated in "Nyika inovakwa nevene Vayo."
Political analyst Calvin Chitsunge applauded the remarkable selection of the ZBC Board as it is expected to witness a collective effort to align with the President's vision, encapsulated in the belief that "Nyika inovakwa nevene vayo", the nation is built by its people.
“This philosophy will drive the board's commitment to not only meet but exceed the expectations of the shareholders, who are none other than the citizens and residents of Zimbabwe,” said Chitsunge.
A key focus of the board's agenda is to enhance the commercial viability of ZBC as an entity. With a dedication to ethical standards, the board members are geared towards transforming ZBC into a robust, modern, and internationally visible media powerhouse.
“Notably, the interests of the workers will take precedence under the stewardship of the new board. Recognizing the pivotal role played by the employees, the board is committed to ensuring that their concerns and well-being are at the forefront of decision-making processes,” said Chitsunge.
Additionally, another political analyst Nobleman Runyanga applauded the Second Republic for selecting a highly skilled Board which will leave no one behind at the parastatal and will help in the implementation of government policies such as NDS1 and NDS2.
“As the custodians of ZBC's future, the board recognizes that the shareholders are the people of the country, the citizens, and the residents, who hold high expectations in this new dispensation. Central to the board's agenda is prioritizing the interests of the workers, ensuring their well-being remains a top concern.
“Acknowledging the evolving preferences of audiences in an era of borderless broadcasting and converging technologies, the appointees are prepared to implement ZBC's Vision and Mission. Under the leadership of professionals like Advocate Uriri, ZBC aims to emerge as a digitalization innovator, aligning with the NDS1 policy to become a sustainable public commercial broadcaster,” said Runyanga.
Meanwhile, the board faces the substantial task of securing resources for the digitalization project, strategically managing its implementation, and capturing a larger market share in the ever-evolving media landscape. Advocate Uriri's legal expertise is expected to transform ZBC into a trusted and ethical broadcaster, fostering partnerships that contribute to a cleaner and more sustainable industry towards Vision 2030.
