Harare Post Reporters

Zimbabwe's proactive approach towards engagement and re-engagement under the auspices of the Second Republic has given a significant thrust to the nation's tourism sector.

This assertion was palpable in the sentiments shared by major aviation stakeholders at the 2023 Sanganai/Hlanganani World Tourism Expo in Bulawayo.

Kudzaishe Chingombe, the Sales and Marketing Executive of Rwandair, underscored the burgeoning bilateral ties between Rwanda and Zimbabwe since 2017.

"The fruitful agreements inked between our countries have paved the way for Rwandair. The surge in business trips connecting Harare and Kigali not only highlights Zimbabweans exploring Rwandan markets but also marks Rwandan investors seeking potential ventures in Zimbabwe," Chingombe articulated.

Echoing a similar sentiment, Nyarai Mudzimu, an official from Kenyan Airways, lauded the potential Zimbabwe holds for the aviation industry.

"The resilience and entrepreneurial spirit of Zimbabweans, coupled with the nation's 'Open for Business' stance, have garnered the attention of global business travellers. Zimbabwe's burgeoning tourism scene is something Kenyan Airways is keenly exploring," affirmed Mudzimu.

In a discreet exchange, a representative from Air Botswana shed light on the robustness of Zimbabwe's tourism landscape.

"The strategic marketing initiatives of Zimbabwe have rightly placed it among Africa's top tourism destinations. Tourist attractions like Victoria Falls and Mana Pools have been garnering immense interest. This, in turn, has been beneficial for our airline, with many tourists intrigued by Botswana's famed Kalahari Desert," the representative confided.

The evolution and progress witnessed in Zimbabwe's tourism industry have not only been beneficial for the local stakeholders but have also caught the attention of prominent international exhibitors, who have unanimously hailed the sector's commendable advancements.