Staff Reporter

Zimbabwe National Chamber of Commerce (ZNCC) is set to promote Brand Zimbabwe in a bid to court investors and seek business partners.

At a conference held at Cresta  Lodge  Hotel  in Harare yesterday,  ZNCC  President,  Chris  Mugari said  that ZNCC engaged  businesses to  find  solutions  to  strengthen  business  operations  and  remain  resilient  in growing  the  economy. He added that they wanted to promote Brand Zimbabwe and also create a favourable environment for investors to come into the country.

According to Mugari, the Brand Zimbabwe campaign is a show of the Second Republic’s strong commitment to reposition the country so that it regains its rightful place in the international community.

“We want to promote Brand Zimbabwe and seek business partners. The year, 2023 will be about bold reforms bold infrastructure. Let’s  create  a  red  carpet  for  investors  to  come  into  Zimbabwe. People  in  business must also invest in  alternative  sources  of  energy to  deal  with  power  challenges  being  faced  in  our  economy. We  are  engaging  the  authorities  to  find  out  short  term, long term and lasting solutions  to  power  challenges,” said Mugari.

Mugari advised local businesses to invest in solar to avert the power challenges and ensure that their businesses have uninterrupted power supply.

Business players who attended the event further vowed to work together with the Government to finding lasting solutions to the power challenges and to reposition the country as an economic powerhouse.

A  representative  of  Superfert Fertilizer Company, Isaac  Muranganwa  said  that  as  a  business,  they were  exploring alternative power sources so that they continue meeting their productions targets.

Meanwhile, the Conference was attended by various business players  namely Tel -One, First  Capital  Bank, Zimnat, Alpha  Media  Holdings, Fitch  Solutions, Steward  Bank, Quadfin, Sourthern  Cotton, Cimas, Navidale  Textile and Croco  Commercial among  others.