This call comes as event organizers continue to capitalize on the large followings of influencers without providing adequate compensation.
While influencers have worked for years to build their audiences, many still find themselves attending events in exchange for little more than photos and meals. Experts argue that these influencers should be paid for their presence, as their influence plays a crucial role in attracting attendees and boosting event visibility.
"Influencers have worked for years to attain their followings, and it's time they start charging for their appearance at events. It is wrong for event planners to exploit influencers by offering only food and photos in exchange for their attendance. Influencers bring value to events, and they should be compensated accordingly," said Dr. Banabasi Marambire in a recent Facebook post.
Dr. Marambire emphasized that only emerging influencers should consider attending events for free as they build their following.
"Senior influencers should refuse to be used in this way. Certain events would mean nothing without your presence. You bring value, and that should be paid for," he added.
In support of this initiative, well-known comedian WeChijandukwa praised the idea, calling it a "brilliant" move and encouraging influencers to pursue it. "It’s a great vision. Keep pursuing it," said WeChijandukwa, acknowledging the need for influencers to be properly compensated for their work and influence.
Rudo Madakadze, another popular influencer, also voiced her support, noting that charging fees for influencer services in Zimbabwe is both fair and necessary.
"Content creation requires time, skill, and resources. Influencers specialize in specific niches, bringing value to brands and events. They deserve compensation that reflects their worth," she said.
Madakadze also pointed out the growing influencer market in Zimbabwe and the increasing demand from local businesses for influencer partnerships.
"In today’s economic climate, influencers need a sustainable income," she said. "The social media landscape in Zimbabwe is expanding rapidly, and local businesses are increasingly seeking influencers to promote their products. It’s only fair that
influencers be compensated for the marketing value they bring."
Many influencers believe that the shift toward charging appearance fees is long overdue. They argue that their influence is a powerful marketing tool and that event organizers must begin to recognize the financial value that influencers bring.
As the influencer market continues to grow, there are calls for a more structured approach to ensure fair compensation for influencers and content creators. A collective effort to advocate for these artists could lead to a more sustainable and equitable environment, where influencers are respected for the role they play in promoting events and brands. The debate is gaining momentum, and many are hopeful that this shift in how influencers are compensated will lead to greater opportunities and recognition in Zimbabwe’s entertainment and marketing industries.
