Jasper Hloka

Zimbabwe Broadcasting Corporation (ZBC) has launched Jive TV at the Zimbabwe International Trade Fair (ZITF) as Government continues to open up airwaves in pursuit of President Emmerson Mnangagwa’s vision to ‘leave no one behind’ in the Second Republic with regards to national development and access to information.

The first ever entertainment television channel in Zimbabwe was launched by Minister of Information, Publicity and Broadcasting Services, Senator Monica Mutsvangwa, who echoed Government’s  commitment to growing the media industry.

“The Second Republic is committed to growing the media sector. We are launching Jive TV, barely two months after the launch of 3K TV. I want to challenge the management of Jive TV to work extra hard and maintain the momentum,” said Senator Mutsvangwa.

Government has so far launched six free to air television channels, a development that is testimonial to its drive towards a digital economy.

Sixty percent content of Jive TV programmes has been reserved for local artists while 25 percent would be regional and the remaining 15 percent would be drawn from international artists.

Speaking at the same event, ZBC CEO, Adelaide Chikunguru applauded Government and urged it to open up more channels and make Zimbabwe a content hub like ‘Nollywood’ of Nigeria. Chikunguru urged content creators to bring forth their programmes and projects to Jive TV before indicating that ZBC will soon be launching a news channel.