Staff reporter
Economists have commended Zimbabwe’s horticulture sector for experiencing a significant economic boost, with exports to the European Union (EU) reaching an impressive US$700 million.
In an exclusive interview with this publication, Calvin Chitsunge , a prominent economist, commented on the achievement, saying, "This is a clear indicator of Zimbabwe's potential and strategic execution in the agriculture sector.
Zimbabwean farmers have enhanced their competitiveness on the global stage by adhering to the EU's strict quality and sustainability standards.
"The impact on our economy is profound, not only in terms of revenue but also in job creation and economic empowerment for our farmers,” Chitsunge added
Chitsunge also highlighted the broader implications of this success stating, "This burgeoning partnership between Zimbabwe and the EU doesn’t only translate to economic benefits but also fosters cultural exchange and stronger diplomatic ties, setting a foundation for continued collaboration and mutual prosperity."
Economist Terrence Chapwanya praised the development, stating, "The EU’s recognition of our farming practices confirms that Zimbabwe is capable of competing favourably in high-standard markets.
The surge in exports is a testament to our farmers' hard work and the innovative agricultural techniques being employed across the country, which include modern technologies to boost productivity while protecting the environment,” Chapwanya further noted
This growth in horticulture exports is not only enhancing Zimbabwe’s economic landscape but also bolstering the EU’s access to quality products.
"As trade volumes increase, the benefits are twofold: Zimbabwe diversifies its economy while the EU enjoys access to premium, ethically-produced horticultural goods," Chapwanya explained.
Moreso, during the Zimbabwe International Trade Fair (ZITF) last week, EU Ambassador to Zimbabwe said the EU stands as Zimbabwe’s fifth-largest trading partner and the premier destination for its horticultural exports
Farmers in Zimbabwe are now producing a variety of sought-after crops, including citrus fruits, avocados, mangoes, and vegetables like peas, beans, and peppers. These products are gaining popularity in the EU market, where consumers prioritize freshness, flavour, and ethical sourcing.
The significant rise in horticulture exports is a pivotal moment in the economic relationship between Zimbabwe and the EU. It underscores the potential for further growth and cooperation, promising a future of continued success and economic integration.
As both regions enjoy the fruits of this partnership, the success story of Zimbabwe's horticulture sector serves as a model for international trade relations built on quality, sustainability, and mutual benefit.
