Staff Reporter
Zimbabwe’s new National Media Policy has been hailed as a powerful step toward reclaiming the country’s national narrative and reasserting the role of local media in driving development, social cohesion, and patriotism.
Unveiled by President Emmerson Mnangagwa, this Wednesday in Harare, the policy aims to fortify the country’s information ecosystem amid growing concerns over disinformation, foreign media influence, and cultural erosion.
“For far too long, our story has been told by outsiders who distorted our identity and progress. Through this policy, we reclaim our story and tell it truthfully, coherently, and proudly from our own voices,” the President declared.
With digital technologies transforming journalism and public communication, the policy encourages ethical storytelling that reflects Zimbabwean resilience, heritage, and aspirations.
“The Zimbabwean story is one of hard work, sovereignty, and triumph over adversity. It is our duty to ensure this story is heard loud and clear across the globe,” said the President.
Beyond narrative control, the policy places local content creation and cultural preservation at its core. Fourteen community radio stations have been licensed so far, serving as platforms to revitalise indigenous languages and traditions.
“These stations are more than just broadcasters, they are guardians of our heritage,” he said.
President Mnangagwa highlighted that the media is being called upon not just to inform, but to inspire unity, drive investment, and support Vision 2030.
“The sector must serve as the eye and mirror of society, grounded, honest, and constructive. Let us challenge the past where prominence came from demonising our own country,” President Mnangagwa said.
The policy also promotes modernisation. Under the Zim-Digital Programme, ZBC’s Montrose Studios have been digitised and content hubs are in development to empower local creatives.
“This initiative reflects our belief in the media’s power to build a constitutional democracy rooted in truth, respect, and collective development. No one and no place must be left behind,” said the President.
Citizens are encouraged to use media platforms constructively to mobilise resources, promote productivity, and project a positive image of Zimbabwe.
As the policy rolls out, the government envisions a vibrant, ethical and accountable media sector, one that proudly carries the voice of Zimbabwe into the digital future.
