Maphisa’s industrialisation drive gains momentum as calls for value addition intensify  

Staff Reporter

Imports could soon decline as Maphisa moves to establish value-addition plants, bolstering local agriculture, mining, and tourism sectors under the Government’s rural industrialisation agenda.  

The recent elevation of Maphisa Growth Point to town board status has sparked optimism among stakeholders, who see it as a catalyst for broad-based economic growth.

With Matobo District’s agricultural and mineral potential, authorities are pushing for agro-processing and manufacturing plants to reduce reliance on imported goods while creating jobs.  

Matobo District Development Coordinator, Obey Chaputsira, said the town’s new status would attract investment.

“We are happy that the local authority achieved town board status. We continue to market our district to investors so that development can continue,” he said.  

Matobo Rural District Council CEO Elvis Sibanda, highlighted ongoing projects aligned with President Mnangagwa’s Call to Action.

"We have created a planning department, rehabilitated roads, and installed street lights. Our goal is to transition into full town status soon,” he said.  

A major driver of local agriculture is the ARDA Antelope Estate, which cultivates over 500 hectares of winter wheat and 100 hectares of potatoes, supplying markets in Mbare, Simbisa Brands, and Bulawayo.

However, the lack of processing facilities means raw produce is sold with minimal local benefit.  

ARDA Antelope Estate Manager, Aleck Chinyayi, revealed plans for value-addition plants.

“We are in discussions with the local authority to secure land for a flour milling plant and potato processing factories,” he said.  

The push aligns with the Second Republic’s vision to modernise rural economies through beneficiation, job creation, and leveraging Zimbabwe’s resources.

As Maphisa embraces its new status, investment in value-addition industries will be crucial to sustaining growth and transforming livelihoods.