by Rudo Saungweme
Zimbabwe remains an attraction hub of the world as manifested in its recent nomination for the 2018 World`s Leading Safari Destination by the World Travel Awards.
The 25th World Travel Awards will be held in Hong Kong on 06 October. The awards which were established in 1993 are meant to acknowledge, reward and celebrate excellence across all sectors of the tourism industry.
A Government official who refused to be named said, “I am pleased with this development as it comes at a time our country is open to engage and re-engage the international community. An opportunity has been created for Zimbabweans to network with the world so as to lure them to come and invest in our country.”
The World Travel Awards is attended by leaders in Government and industry, luminaries and international print and broadcast media. The new administration is doing its best to resuscitate and capacitate the tourism industry.
Vice President Constantino Chiwenga on launching the National Consultative Stakeholder Workshop said, “Government on its part is committed to creating a conducive political and socio economic environment to make the country`s tourist destinations competitive and appealing to both local and foreign tourists. A robust tourism strategy should make entry and exit of tourists smooth and should facilitate ease access to tourism centres.”
The new Government`s thrust is to turn around the economy by attracting willing investors from across the world. The World Travel Awards will make it easier for Zimbabwe to interact with the global world. This will also enhance our country`s efforts to better the tourism industry.