Staff reporter

Zimbabwe's vibrant culture and rich culinary traditions have always been central to its identity, but now they are set to play an even bigger role in the nation's economic growth.

At the forefront of this initiative is the First Lady, Amai Mnangagwa, whose unwavering dedication to promoting traditional food and tourism has garnered significant attention.

Speaking at the UN gastronomy forum for Africa this Friday at Elephant Hills in Victoria Falls, Minister of Tourism and Hospitality Industry, Barbra Rwodzi, emphasized that the tourism and hospitality sector ranks third in terms of revenue generation for Zimbabwe.

“Since January 2024, the industry has witnessed an 83 percent increase in tourist arrivals. This surge is attributed to Government strategies, including the promotion of the gastronomy industry.

"The tourism sector has experienced remarkable growth, and the promotion of our unique culinary heritage plays a crucial role in this development.

"Gastronomy is not just about food, it is about celebrating our culture and values, which are vital for attracting tourists,” said Minister Rwodzi.

Minister Rwodzi emphasized the importance of culinary traditions, stating that culinary traditions are a treasure that we must share with the world.

“Our traditional foods are a reflection of our heritage and history and promoting them on a global stage allows us to celebrate and sustain our unique cultural narrative. This initiative not only enhances Zimbabwe’s appeal as a tourism destination but also strengthens our sense of pride and continuity in our cultural practices,” added Minister Rwodzi.

In an interview with the publication at the same event, the Minister of Defence, Oppah Muchinguri-Kashiri, echoed the same sentiment, expressing her gratitude for the First Lady, Amai Mnangagwa’s efforts in promoting tourism and traditional food.

“I humbly acknowledge the First Lady’s pivotal role in elevating Zimbabwe's cultural and gastronomic profile.

“With such dedicated efforts and strategic initiatives, Zimbabwe is poised to become a leading destination for gastronomic tourism, attracting food enthusiasts and cultural explorers from around the globe,” she said.

Additionally, UN Secretary for Tourism Zurab Pololikashvili highlighted the First Lady's contributions, praising her dedication to Zimbabwe.

"Amai Mnangagwa’s efforts in promoting Zimbabwe through the gastronomy industry have significantly contributed to the success of this event.

"Gastronomy is one of the most creative sectors within the tourism industry, and this UN conference on gastronomy in Africa is expected to open numerous avenues for the continent’s tourism industry,” he said.

Pololikashvili noted, that the gastronomy industry will serve as a cornerstone for marketing Africa’s diverse cultural heritage, further enhancing the continent’s appeal as a premier tourism destination

"This forum will pave the way for the future, positioning Africa as a leader in culinary tourism and showcasing our rich cultural heritage,” he explained.

The conference comes at an opportune moment, as Zimbabwe is gearing up to host the 2026 World Cup Cricket games in Victoria Falls.